Marketing Communications For Marketers, you must understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Recognise the importance of communications planning in delivering marketing solutions, and of how product and brand management can enable organisations to deliver customer value. There are different components of the [...]
What Is an Integrated Marketing Communications Plan? Consumers today have moved on in different ways from those of even 10 years ago, as a result of big changes:The financial collapse of 2008 and subsequent recession in Europe has changed the behaviour of consumers, who are still struggling to recover.They are more cautious about spending [...]
Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.