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Integrated Marketing Plan

2021-09-15T20:03:58+00:00Marketing Communications, Marketing Planning|

How To Create an Integrated Marketing Plan Integrated Marketing Plan Campaign objectives Marketing communications objectives form part of an organisational hierarchy of objectives - marketing objectives cascade down from the organisational objectives, and communication objectives cascade down from marketing objectives. All objectives should be ‘SMART’ - Specific, Measurable, Achievable/Actionable, Relevant and Time-bound. Typical [...]

Integrated Marketing Strategy

2021-09-15T20:03:51+00:00Marketing Communications, Marketing Planning|

Integrated Marketing Strategy For your Integrated Marketing Strategy to be effective, start with the audit. In conducting the marketing organisation audit the McKinsey 7-S model is extremely useful - it provides a framework for analysing seven important aspects of any organisation: structure, systems, strategy, shared values, staffing, skills and style. The three following [...]

Marketing Communications Strategy

2021-09-17T12:13:33+00:00Marketing Communications, Marketing Planning, Marketing Strategy|

How To Write A Marketing Communications Strategy To gain strategic advantage in your Marketing Communication Strategy, an organisation has to formulate and implement a value-creating strategy - that is, a comprehensive set of decisions and commitments on the direction to take in order to fully achieve its aims and goals. This process begins [...]