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How to Write a Marketing Plan

2021-10-18T12:38:25+00:00Marketing Planning, Marketing Strategy, Planning & Strategy|

How To Write a Marketing Plan and What to Include Marketing plans are an essential part of a successful marketing strategy. This article discusses the importance of a marketing plan, what needs to be included in a marketing plan and how to create a successful marketing plan. What is a Marketing Plan? A marketing [...]

Marketing Planning Framework

2021-10-18T11:40:21+00:00Marketing Planning, Marketing Strategy, Planning & Strategy|

A MARKETING PLAN AS AN OPERATIONAL FRAMEWORK A marketing plan provides a framework for the organization's activities. In addition to the mission and the statement of strategic intent, the marketing plan sets out plans for every aspect of the strategies to be pursued towards the organization's goals. At various levels of the organization, the [...]

Marketing Planning Process

2021-10-18T12:27:59+00:00Introduction to Marketing, Marketing Planning, Planning & Strategy|

The Marketing Planning Process: How to plan your marketing strategyThe marketing planning process is a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives. It is a structured and systematic approach for developing, implementing, executing and evaluating marketing strategies.The marketing planning processThe marketing planning process starts by defining the company's [...]

What is a Marketing Plan?

2021-10-18T12:15:26+00:00Introduction to Marketing, Marketing Planning, Marketing Strategy, Planning & Strategy, Uncategorized|

What Is A Marketing Plan? A marketing plan is a detailed set of strategies for communicating, promoting, and delivering a product or service to a defined audience. A marketing plan may cover media advertising, social media, public relations, sponsorship, direct mail, and more. There is a lot of jargon in the world of marketing, [...]

How to create a Marketing Strategy

2021-10-18T11:58:35+00:00Marketing Strategy, Planning & Strategy|

How to Create a Marketing Strategy If you want to develop a marketing strategy for your business, it's important to understand the key steps involved. What is a marketing strategy? A marketing strategy is a plan put forth by an organization to achieve its goal. These goals can be accomplished through many different avenues, [...]

Integrated Marketing Plan

2021-09-15T20:03:58+00:00Marketing Communications, Marketing Planning|

How To Create an Integrated Marketing Plan Integrated Marketing Plan Campaign objectives Marketing communications objectives form part of an organisational hierarchy of objectives - marketing objectives cascade down from the organisational objectives, and communication objectives cascade down from marketing objectives. All objectives should be ‘SMART’ - Specific, Measurable, Achievable/Actionable, Relevant and Time-bound. Typical [...]

Integrated Marketing Strategy

2021-10-15T15:40:24+00:00Marketing Communications, Marketing Planning|

Integrated Marketing Strategy For your Integrated Marketing Strategy to be effective, start with the audit. In conducting the marketing organisation audit the McKinsey 7-S model is extremely useful - it provides a framework for analysing seven important aspects of any organisation: structure, systems, strategy, shared values, staffing, skills and style. The three following elements [...]

Marketing Communications Strategy

2021-09-17T12:13:33+00:00Marketing Communications, Marketing Planning, Marketing Strategy|

How To Write A Marketing Communications Strategy To gain strategic advantage in your Marketing Communication Strategy, an organisation has to formulate and implement a value-creating strategy - that is, a comprehensive set of decisions and commitments on the direction to take in order to fully achieve its aims and goals. This process begins [...]