Marketing Audit
A marketing audit is a structured survey of an organisation's Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done.
Viral Marketing
This tutorial explores briefly some of the types of viral marketing.
Email Marketing
Email can invite traffic to your site as well as enhance relationships with customers.
Segmentation
A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.