Packaging Design
Customers see packaging as part of the product they buy. Good packaging design can create competitive advantage…
Marketing Audit
A marketing audit is a structured survey of an organisation's Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done.
Viral Marketing
This tutorial explores briefly some of the types of viral marketing.
Email Marketing
Email can invite traffic to your site as well as enhance relationships with customers.
Segmentation
A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.
Marketing Strategy
Let's look at Strategy. Strategy is a word that generates much confusion because different people use it in different ways.
Product Life Cycle
One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles
New Product Development
One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles.