Motivating Channel Members
Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.
Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.
This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.
Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.
Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.
The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.
Web design presents a challenge few have mastered.
Direct marketing gives an organisation access to the target market without any intermediaries.
Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.
Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.