Monthly Archives: January 2015


Marketing Mix

2020-04-16T14:47:04+00:00January 11th, 2015|Marketing Mix|

The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.