Multimedia Marketing – The Latest Marketing Knowledge

Multimedia Marketing – The Latest Marketing Knowledge2021-10-28T16:20:06+00:00

Welcome to Multimedia Marketing, a knowledge hub to help you develop and expand your marketing knowledge and skills.  We have a wide range of expert articles and marketing resources which cover key areas and marketing disciplines including Planning & Strategy, The Customer, The Marketing Mix, Digital Marketing and Other Topics.

Whether a junior marketer or at management level and whatever your marketing role or objective, our resources are designed to help you hone your marketing knowledge and skills via our expert written content, insights, case studies, videos, and tips.

Use the menu above to navigate our extensive library of content, or see the latest articles and resources in each marketing category below:

Planning & Strategy

How to Write a Marketing Plan

Marketing Planning, Marketing Strategy, Planning & Strategy|

How To Write a Marketing Plan and What to Include Marketing plans are an essential part of a successful marketing strategy. This article discusses the importance of a marketing plan, what needs to be included in a marketing plan and how to create a successful marketing plan. What is [...]

Marketing Planning Framework

Marketing Planning, Marketing Strategy, Planning & Strategy|

A MARKETING PLAN AS AN OPERATIONAL FRAMEWORK A marketing plan provides a framework for the organization's activities. In addition to the mission and the statement of strategic intent, the marketing plan sets out plans for every aspect of the strategies to be pursued towards the organization's goals. At various [...]

The Customer

Integrated Marketing Campaign

Customer Experience, Customer Relationship Management|

Integrated Marketing Campaign All Integrated campaigns need to focus on the Customer. Let's have a look at some key aspects of this. Focus on Customer Loyalty Customer loyalty is a deeply-held commitment that causes a customer to purchase a preferred product or service repeatedly, despite other influences [...]

The Marketing Mix

What is Marketing Communications?

Marketing Communications, Marketing Mix|

Marketing Communications For Marketers, you must understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Recognise the importance of communications planning in delivering marketing solutions, and of how product and brand management can enable organisations to deliver customer value. There [...]

Digital

Other Topics

Marketing Planning Process

Introduction to Marketing, Marketing Planning, Planning & Strategy|

The Marketing Planning Process: How to plan your marketing strategyThe marketing planning process is a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives. It is a structured and systematic approach for developing, implementing, executing and evaluating marketing strategies.The marketing planning processThe marketing planning process [...]

What is a Marketing Plan?

Introduction to Marketing, Marketing Planning, Marketing Strategy, Planning & Strategy, Uncategorized|

What Is A Marketing Plan? A marketing plan is a detailed set of strategies for communicating, promoting, and delivering a product or service to a defined audience. A marketing plan may cover media advertising, social media, public relations, sponsorship, direct mail, and more. There is a lot of jargon [...]