Multimedia Marketing – The Latest Marketing Knowledge

Multimedia Marketing – The Latest Marketing Knowledge2021-09-24T07:27:02+00:00

Planning & Strategy

Integrated Marketing Plan

Marketing Communications, Marketing Planning|

How To Create an Integrated Marketing Plan Integrated Marketing Plan Campaign objectives Marketing communications objectives form part of an organisational hierarchy of objectives - marketing objectives cascade down from the organisational objectives, and communication objectives cascade down from marketing objectives. All objectives should be ‘SMART’ - Specific, Measurable, [...]

Integrated Marketing Strategy

Marketing Communications, Marketing Planning|

Integrated Marketing Strategy For your Integrated Marketing Strategy to be effective, start with the audit. In conducting the marketing organisation audit the McKinsey 7-S model is extremely useful - it provides a framework for analysing seven important aspects of any organisation: structure, systems, strategy, shared values, staffing, skills [...]

Marketing Communications Strategy

Marketing Communications, Marketing Planning, Marketing Strategy|

How To Write A Marketing Communications Strategy To gain strategic advantage in your Marketing Communication Strategy, an organisation has to formulate and implement a value-creating strategy - that is, a comprehensive set of decisions and commitments on the direction to take in order to fully achieve its aims [...]

The Customer

Integrated Marketing Campaign

Customer Experience, Customer Relationship Management|

Integrated Marketing Campaign All Integrated campaigns need to focus on the Customer. Let's have a look at some key aspects of this. Focus on Customer Loyalty Customer loyalty is a deeply-held commitment that causes a customer to purchase a preferred product or service repeatedly, despite other influences [...]

The Marketing Mix

What is Marketing Communications?

Marketing Communications, Marketing Mix|

Marketing Communications For Marketers, you must understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Recognise the importance of communications planning in delivering marketing solutions, and of how product and brand management can enable organisations to deliver customer value. There are [...]


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