Multimedia Marketing - The Latest Marketing Knowledge

Marketing Planning

By |January 11th, 2015|

Marketing Planning. It's a pain in the neck! It takes too much time and time is what I don't have. I need to be out there with my customers.

Marketing Plan SOSTAC

By |January 11th, 2015|

Marketing Planning tutorials with audio covering the SOSTAC planning model stages which will help in writing a marketing plan.

Marketing Mix

By |January 11th, 2015|

The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.

Distribution Channels

By |January 11th, 2015|

Buying a computer in the post, petrol at a supermarket, mortgages over the phone and phones themselves from vending machines are just some innovations in distribution which create competitive advantage as customers are offered newer, faster, cheaper, safer and easier ways of buying products and services.

Marketing communications

By |January 11th, 2015|

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

Buyer Behaviour

By |January 11th, 2015|

Why do customers buy? What goes on inside a customer's mind before, during and after a purchase? How do buyers choose? What are the hidden influences?