CIM Introductory Certificate in Marketing

Why Study this CIM Accredited Basic Marketing Course?

By the end of this basic marketing course you should:

• Understand the function of marketing and its role in an organisation
• Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
• Understand more about customers and managing customer relationships.
• Be able to communicate to both internal and external customers using a variety of different means

The benefits of gaining the CIM Introductory Certificate in Marketing are:

• Opening doors that before seemed impossible.
• Take your first steps on the pathway to a successful career in marketing.
• Add value to your job by understanding the basic marketing tools.
• With this CIM course, gain a recognised marketing qualification
• Maximise on your professional development: while working with the distance learning basic marketing course.