CIM Professional Diploma in Marketing

Course Assessment

To successfully gain the CIM Professional Diploma in Marketing you must pass 4 assessments for each of the 4 units listed below.

Unit 1: The Marketing Planning Process
Work based assignment involving the preparation of a marketing plan

Unit 2: Delivering Customer Value Through Marketing
Three hour unseen examination based on a pre-seen case material

Unit 3: Managing Marketing
Work-based assignment

Unit 4: Project Management in Marketing
Work-based project requiring an in-depth study of a specific and focused area of business activity