Marketing Courses

Chartered Institute of Marketing (CIM) Qualifications/Courses

The Chartered Institute of Marketing (CIM), the largest, longest established and most respected Marketing organisation in the world - bar none. In our experience there's no such thing as an unqualified success, and CIMs unique set of marketing courses qualifications will make a real difference to your career - whether you're a student, marketing assistant, or responsible for an entire marketing department.

No matter what your industry, you need practical and relevant marketing knowledge to help keep abreast of everything from new technology and channels, changing legislation, shifting consumer moods, the very latest techniques for collecting and analysing data - as well as the bigger business issues around strategy and process that can give you credibility way beyond the marketing department.

To reach the highest level, there's only one way to guarantee to an employer that you're more capable and credible than the next candidate - and that's to hold internationally recognised, professional qualifications that prove your competence as a marketer.

1. Starting a career in marketing or want an Introduction in Marketing?

The Introductory Certificate in Marketing is for anyone looking to build a career in marketing or if you're from a completely different background and want an introduction, this is ideal to get started. You don't need experience or qualifications to take this qualification. This marketing course will ground you in the essentials of Marketing theory, and gives you practical knowledge to take back into the workplace.

2. Looking to advance or add key marketing knowledge to your career or business?

The Professional Certificate in Marketing is for those in marketing positions looking to progress your knowledge, gives you in-depth knowledge of everything from understanding customers and how to collect and analyse data to the art of writing marketing plans and setting budgets.

3. Getting into marketing management?

The Professional Diploma in Marketing is for marketers with operational responsibility and an eye on management. This marketing course will help you learn how to plan, implement and measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business.

4. Planning on a digital future?

	This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice. More information
	This course aims to provide you with the skills and knowledge necessary in planning digital marketing campaigns within organisations. The course has three sections - campaign tools, their application, and monitoring digital marketing. More information
	This course/qualification gives you a great all-round grounding in the digital medium, covering the creation of digital marketing plans, along with how to use the web more effectively as a research tool and sales channel. More information
	Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands. More information