Diploma in Digital Marketing

Why Study this Course?

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. This qualification will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security

Course Reviews

Career Progression

"Apart from the learning benefits, holding the qualification shows employers how dedicated you are to ongoing development in digital marketing. It was also essential for me coming from a non digital background to ensure I gained relevant knowledge."
Emma Garvey, Marketing Executive, A J Bell

"Studying for this qualification has allowed me to gain an understanding of how new technologies and opportunities can be integrated into our existing marketing plans and strategies."
Vanessa Woodward, Deputy Marketing Manager, Pennine Healthcare

Business Impact

"By gaining an understanding of the digital environment, I have been able to adapt and change our digital marketing strategy. This has increased performance and conversion rates, bringing about additional return on investment."
Samuel O'Prey, Marketing Manager, CBSL Group Limited

Flexible e-Learning Study

"E-learning has proved to be a great way to learn. Plenty of support was on hand when I needed it and the flexibility to work at home without having to attend classes after a busy day at the office was a real benefit."
Melissa Nash, Marketing & Comms. Executive, UK Trade & Investment