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Diploma in Digital Marketing
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Diploma in Digital Marketing
Awarded by the World's Largest Organisation for Professional Marketers
This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
1. Why Study this Course?
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. This qualification will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.
In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security
2. Course Reviews
"By gaining an understanding of the digital environment, I have been able to adapt and change our digital marketing strategy. This has increased performance and conversion rates, bringing about additional return on investment."
Samuel O'Prey, marketing Manager, CBSL Group Limited
"Studying for this qualification has allowed me to gain an understanding of how new technologies and opportunities can be integrated into our existing marketing plans and strategies."
Vanessa Woodward, Deputy Marketing Manager, Pennine Healthcare
3. Who is this Diploma in Digital Marketing for?
This qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today's digital arena.
4. Free Online Tutorial
This is just a small selection of over 300 marketing tutorials and
videos you will have access to during this course
5. Diploma in Digital Marketing Content
Unit 1: Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics in the form of VOC, A/B Tests and Usability studies. Legislations, regulations and codes of practice are examined.
Unit 2: Digital Marketing Planning
The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer centric communications in an increasingly multi-channel environment (e.g Mobile).
The unit will consider a range of environmental factors both internal and external (e.g. Legal) that will shape and influence the digital marketing planning process. Various e-business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
Unit 3: Marketing & Consumer Behaviour
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
6. Assessment for Diploma in Digital Marketing
To successfully gain the Diploma in Digital Marketing you must pass three assessments for each of the three units listed below.
- Unit 1: Digital Marketing Essentials
Written assignment - Unit 2: Digital Marketing Planning
Written assignment - Unit 3: Marketing & Consumer Behaviour
Written assignment
7. Cost and Enrolment
The comprehensive course package will include everything you need to study and successfully complete the course to gain the qualification. This includes:
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A detailed welcome pack and course guide sent to you in the post |
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A series of leading internet marketing text books |
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Access to high quality online tutorials and videos |
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Support from an allocated Course Manager as the daily point of contact for any advice and guidance |
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Support from experienced eTutors to help you through your assessment and interact on group conference calls. |
Price for UK and international students
The cost of this Digital Marketing Diploma to UK and international students is £1,447 (+ VAT). Click here to download registration form.
In addition to this, there is a CIM assessment fee and you are also required to become a member of the Chartered Institute of Marketing, which brings you an exciting range of career development benefits
Email us now if you are interested in registering for this course - enquiries@mmclearning.com
Entry Criteria
All candidates must have achieved at least one of the following:
- Have a suitable competence in a marketing or Marketing Communications related role
- Hold any recognised UK degree or equivalent level 5 qualification
- Have a relevant level 3 or above qualification (eg CIM Professional CIPR Advanced Certificate in Public Relations, etc)
If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.
We are running this course with 4 start dates only throughout the year so please contact us as there are limited places for each group.
Enrol Now - Take Action to Reach a Higher Level in Your Business and Career.
