Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.
A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.
Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.
Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.