Marketing Topics

Market Positioning

Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.

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Segmentation

A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.

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History of Marketing

Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.

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Service

Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.

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