Marketing Topics

International Marketing

The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.

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Sales Channel Support – Purpose

Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.

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Marketing Audit

A marketing audit is a structured survey of an organisation's Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done.

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eCRM

This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.

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Viral Marketing

This tutorial explores briefly some of the types of viral marketing.

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Email Marketing

Email can invite traffic to your site as well as enhance relationships with customers.

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Website design Objectives

Web design presents a challenge few have mastered.

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Direct Marketing

Direct marketing gives an organisation access to the target market without any intermediaries.

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Motivating Channel Members

Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.

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Packaging Design

Customers see packaging as part of the product they buy. Good packaging design can create competitive advantage…

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