MMC

About MMC

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So far MMC has created 26 blog entries.

Market Positioning

Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.

January 11th, 2015|Marketing Topics|

Segmentation

A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.

January 11th, 2015|Marketing Topics|

History of Marketing

Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.

January 11th, 2015|Marketing Topics|

Service

Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.

January 11th, 2015|Marketing Topics|

Product

Although, 'product', in marketing terms, can mean goods and services, we are going to concentrate on goods. In a pure marketing sense, products themselves have no value.

January 11th, 2015|Product|

Marketing Strategy

Let's look at Strategy. Strategy is a word that generates much confusion because different people use it in different ways.

January 11th, 2015|Marketing Strategy|

Pricing

Tomorrow morning you are going to wake up, breakfast, and leave the house. On the way to the bus-stop or the station you will buy a newspaper. Which one?

January 11th, 2015|Pricing|

Product Life Cycle

One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles

January 11th, 2015|Product Life Cycle|

New Product Development

One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles.

January 11th, 2015|New Product Development|

Market Research

A Marketing Information System is basically a way of regularly gathering and giving helpful marketing information to the right people at the right time.

January 11th, 2015|Market Research|