Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.
A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers.
Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.
Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.
Although, 'product', in marketing terms, can mean goods and services, we are going to concentrate on goods. In a pure marketing sense, products themselves have no value.
Let's look at Strategy.
Strategy is a word that generates much confusion because different people use it in different ways.
Tomorrow morning you are going to wake up, breakfast, and leave the house. On the way to the bus-stop or the station you will buy a newspaper. Which one?
One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles
One of the most common concepts referred to in marketing is the product life cycle. Whether it is candles, Political, economic, social and technological changes affect product life cycles.
A Marketing Information System is basically a way of regularly gathering and giving helpful marketing information to the right people at the right time.