About MMC

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So far MMC has created 26 blog entries.

Marketing Planning

Marketing Planning. It's a pain in the neck! It takes too much time and time is what I don't have. I need to be out there with my customers.

January 11th, 2015|Marketing Planning|

Marketing Plan SOSTAC

Marketing Planning tutorials with audio covering the SOSTAC planning model stages which will help in writing a marketing plan.

January 11th, 2015|Marketing Plan SOSTAC|

Marketing Mix

The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.

January 11th, 2015|Marketing Mix|

Distribution Channels

Buying a computer in the post, petrol at a supermarket, mortgages over the phone and phones themselves from vending machines are just some innovations in distribution which create competitive advantage as customers are offered newer, faster, cheaper, safer and easier ways of buying products and services.

January 11th, 2015|Distribution Channels|

Marketing communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

January 11th, 2015|Marketing communications|

Consumer Behaviour

Why do customers buy? What goes on inside a customer's mind before, during and after a purchase? How do buyers choose? What are the hidden influences?

January 11th, 2015|Buyer Behaviour|