Monthly Archives: January 2015

International Marketing

The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.

January 11th, 2015|Marketing Topics|

Sales Channel Support – Purpose

Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.

January 11th, 2015|Marketing Topics|

Marketing Audit

A marketing audit is a structured survey of an organisation's Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done.

January 11th, 2015|Marketing Topics|

eCRM

This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.

January 11th, 2015|Marketing Topics|

Viral Marketing

This tutorial explores briefly some of the types of viral marketing.

January 11th, 2015|Marketing Topics|

Email Marketing

Email can invite traffic to your site as well as enhance relationships with customers.

January 11th, 2015|Marketing Topics|

Website design Objectives

Web design presents a challenge few have mastered.

January 11th, 2015|Marketing Topics|

Direct Marketing

Direct marketing gives an organisation access to the target market without any intermediaries.

January 11th, 2015|Marketing Topics|

Motivating Channel Members

Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.

January 11th, 2015|Marketing Topics|

Packaging Design

Customers see packaging as part of the product they buy. Good packaging design can create competitive advantage…

January 11th, 2015|Marketing Topics|